Signature Keynote — Perception on Purpose™
Ideal for: Conferences, company kickoffs, offsites
(30–60 minutes)
Outcomes​
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Reframes “brand” as the most important currency of the business
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Aligns personal + company purpose into a clear perception strategy
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Activates audiences with a simple, repeatable messaging framework
Core Beats​
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Why perception outruns reality (and revenue)
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Purpose → Perception: building from the inside out
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The 3M Method: Message, Memory, and Magnet
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The Perception Gap Audit (live exercise)
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Action plan: 7-day micro-commitments
Interactive Workshop — Perception Design Lab
Ideal for: Leadership teams, marketing, founders, product
(½â€‘day or full‑day)
Outcomes
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Codify purpose into a clear narrative and messaging spine
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Map customer perceptions vs. intended identity
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Draft “Moment Map” for consistent on‑brand experiences across to
Sample Agenda (Half‑Day)​
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Kickoff reframing: purpose → perception (30m)
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Perception Gap Audit (teams) (45m)
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Message Spine Sprint: Who/Why/Promise/Proof (60m)
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Voice & Vibe boards (45m)
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Moment Map + next 90‑day priorities (45m
Corporate Training Program — Perception in Practice
Ideal for: Sales, CX, Marketing, HR, Leadership cohorts
(4–8 weeks)
Outcomes
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Build perception consistency across sales decks, support, and hiring
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Equip managers to coach “on‑brand behavior”
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Create living playbooks that scale
Format Options​
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4‑week core (weekly 2‑hour live sessions + office hours)
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8‑week deep‑dive (adds scenario labs + peer review)
Modules​
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Purpose to Promise
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Message Spine + Proof Library
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Voice, Visuals, Vibe (channel calibration)
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Perception Rituals: meetings, onboarding, launches
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(Optional) Social/Exec Brand enablement